Recent studies concluded that Hawaii family vacations rated number one among 2006 hot family vacation destinations. The second rated among desired family vacation destinations was Caribbean or Mexico family cruise vacations. Family cruise vacations also rated very high among the respondents. Disney vacations represented fourteen percent of the respondents. Interesting enough is the fact 25-34 year-old women mostly preferred a Disney family vacation.
Overall, fifteen percent of the men liked the Lake Tahoe family vacation the most, and the Disney vacation represented seven percent the least. Contrary to expectations, eighteen percent of the women best-loved the Disney family vacation, in opposition to the four percent for Lake Tahoe family vacation .
If you are in the hospitality business and are wondering if hospitality magazines are a thing of the past, and electronic media is the only effective advertising available, you might want to consider this.
The hospitality magazine scene has publications ranging from food services to the cafe and coffee culture magazines, adventure and travel magazines, leisure and culinary art, and many more. When advertising in one of those magazines, you know you are reaching your target crowd. Every single person reading that magazine will have some interest in the hospitality industry.
Advertising in hospitality magazines has proven to be cost effective, because magazines know their readers and vice versa. If you know your targeted audience, you can capture them again and again through an ad in their favorite magazine. When a magazine dedicates a section of their issue to your local area, take this great opportunity to promote your business. Remember, if you want to reach a targeted audience, take advantage of the specialty hospitality magazines. The readers - and your potential customers - spend more time reading the articles and more time reading the ads because they are more relevant to them.
No comments:
Post a Comment